Followers are not customers. Likes are not revenue. The whole point of social media for a local business is to turn attention into appointments, and most businesses never build the bridge. Here is how the bridge works. First, your profile has to make booking easy. Your bio should say what you do, where you are, and how to book, with a link that goes straight to the booking page. If someone has to hunt for it, you have already lost them. Second, your content has to show the re

Most local businesses are on Instagram, but very few are using it well. Here are the five mistakes we see most often. One, posting once a month. A feed that posts once a month is invisible. Your followers forget you exist, and the algorithm stops showing your posts. Three times a week is the minimum for a local business. Two, only posting what you sell. If every post is a service or a price, people tune out. Mix in behind the scenes, client stories, tips, and the people behin

Instagram is where people discover your business. Google is where they decide to book. When someone searches for a service near them, like a salon, a studio, or a medspa, Google shows them a list of businesses with reviews, photos, hours, and a button to call or book. Most people pick from the top three. If your profile is empty, outdated, or has no recent reviews, they scroll past you. Your Google Business Profile is free, and it does three things Instagram cannot. First, it